Roberto Paoli is an architect and designer specialising in small-scale design. His accurate creative process combines a strong technical knowledge with the consciousness of the materials' capabilities in order to innovate and to give shape to products with clean lines. His studio develops projects in multiple fields such as product design, interior design and architecture for houses, shops, showrooms, as well as exhibitions and stands. Roberto Paoli currently designs for prestigious brands in the furniture and lighting industry such as Ligne Roset, Fiamitalia, Artemide, Serralunga, Leucos and Nemo Cassina. In addition to collaborating with famous companies, in 2013 he is founding his own brand "Seminato Mercadante" with which he self-produces products characterised by strong research, experimentation and innovation .