Fritz Hansen Fred™, Fri™ & Ro™ Campaign

Jaime Hayon designs furniture with personality - pieces that hold their own in a room without trying too hard. His lounge chair series for Fritz Hansen spans three distinct characters: the Fred™, with its sculpted wooden frame and tailored upholstery; the Fri™, a softer, more enveloping form; and the Ro™, a compact, cocoon-like chair that has become one of Fritz Hansen's most recognisable pieces.

Each chair is made to the exacting standards Fritz Hansen has maintained for over 150 years - precise joinery, considered proportions, and upholstery that improves with time. Whether you're furnishing a living room, a reading corner, or a more formal space, the three chairs offer a range of moods within a coherent design language.

Available on promotion from 1 September 2026 until 28 February 2027.